valerie shagday — design & direction

Neighbor’s Corner

Identity, Print, Environmental
Neighbor’s Corner is a convenient store for neighbors tucked away in the winding hills of San Francisco’s beloved Noe Valley neighborhood. It’s a coffee joint, a corner store, a specialty store, and a hub for intimate pop-up dinners and culinary workshops that are both seasonal, local and international in their focus. My goal was to re-introduce the former liquor store, dubbed the  “inconvenient store” by neighbors, into something more inviting as a beacon for the neighborhood, from brand identity all the way down to the color of the exterior paint.

Interior: Michael Woo, Brent Kanbayashi